Navigating Your Business Through The New Digital Norm

Businesses all over are learning to navigate through the recent pandemic, it's important to create a strategy that works and streamlines efficiencies. Reinvention is critical, and changing your business strategy to support a new consumer landscape is key. Many are taking a step back and devising a new digital strategy that is factoring in a new budget and reassessing what makes sense given the current economic situation. Here are some digital marketing strategies that may help your business as you navigate through these uncharted waters.

Understanding the changing behaviors users are making on the web Everyone is still hunkering down at home or starting to surface back to their work places which means consumers are still spending more and more time online. Social media has become the necessary form of communication for the world like never before. Right now marketing and advertising has never been more affordable. People are still online and they are shopping 24/7. This is a comforting fact but should also be a wake up call to businesses that this is the time to meet their consumers’ demands for the goods or services they need. Advertising right now is crucial to the various platforms we use daily and also learning how to adapt.


Talk to your customers in a new way

It's time to start some conversations about the brand you want to be. What exactly are you offering your customers and how do they want to see it delivered? This needs to be the new logic. Many businesses are learning how to adapt to new ways to service their existing clients and help them, this will look different for each industry. Shifting to an online focus and providing positive and uplifting messages through email campaigns and advertising campaigns has been a huge focus right now for many and it's delivering great results! Creativity is vital and one idea many have had success with is reinvesting your ad budget into channels with longer-term pay-offs.

Shift Your Budget

Lower conversion rates are leading to paused campaigns and your budgets for direct-response channels such as PPC and Facebook are affected. Creativity is vital and one idea some have had success with is reinvesting your ad budget into channels with longer-term pay-offs. Youtube you can gather remote feedback from users to better understand their needs and how to leverage them as part of a revised messaging strategy. Never Be Afraid To Reinvent Yourself

Look to others around you for inspiration. Who around you is creating a new plan and strategy and adapting to this new "Norm"? Other companies that are able to are finding ingenious ways of creating and developing new plans and strategies. Whatever your industry and your capabilities, staying creative and ensuring brand agility can help your business

Having the Right Set of Tools and Resources

Right now more than ever you need to have a full stack of tools and resource support at your disposal to help your campaigns and teams perform at their best. Investing in automation and various digital platforms and CRM can support remote team work and collaboration.

It might be time to invest in automation and various CRM and digital platforms which can support remote team work and collaboration.


As things change and shift it's important your business and strategy shifts to match.


Interested in learning how your team can leverage key opportunities during this new and changing time? Contact Marketing Empire Group. A full service, all-in-one digital marketing solution for small-mid size businesses.